Mama Knows Best

Mama Knows Best

We’ve been going just over a year now, and you may or may not have noticed that we avoid the word BEST. We thought that it might be useful to explain why we don’t back Best. Best though just a little word can sure pack a punch. And in our experience, that punch tends to land exactly where a new mama doesn’t need it, hitting her mental health at a time when she can be vulnerable. In reality Best is dependent on an individual and intricate set of circumstance. One mama mould will never fit everyone, but trying to squeeze everyone into the same shape can certainly set a lot of mamas up to be misfits. We want to celebrate our individuality and our ability to do what is best for our minis. In our experience the best mamas break the mould.

Infant feeding sometimes feels like a game of top trumps and we all know how we feel about Trump. Best, like Trump, breeds division and continues to feed the competition. When we establish a unilateral best we create a divide. We create a Best and The Rest. For some the Best may be unachievable or unrealistic, putting those torn between the different options in a very difficult position, The Rest has become the poison chalice rather than the saviour and so despite surviving some undoubtedly difficult circumstance, they aren’t even able to celebrate. Instead, we want to fuel a sense of solidarity and sisterhood amongst mamas; our agenda is not to take sides but to stand side by side. To celebrate our stories with kindness and sensitivity. 

We all want to do what is best by our babies, that desire comes straight from the heart. At Frank we believe the most important thing is that you fill that baby up with love. Breastmilk or formula it all boils down to the bond in the end. Whether bottle, boob, tube or a combination, all our minis are #milkmade but what matters most is that as mamas we #feedwithheart. Providing a platform for all mamas to share their infant feeding stories is our attempt at dropping the dictatorship and instead cheering you on as you trust your instinct. We don’t want to tell you what is best, we want you to share what you found worked best. In doing so we hope that your own story might offer a dose of moral support to a mama struggling with a similar situation, to ease the isolation that they might be feeling and just maybe offer the odd tip for tit, teat or tube feeding straight from the mama grapevine. We would like you to raise your next glass, in the hope that it isn't a cold cuppa, to yourself because we firmly believe that Mama Knows Best and you deserve a toast!

If you would like to share your own story then please get in touch via Your Voice.

#TIMETOTALK

#TIMETOTALK

Keeping Mum Doesn't Work

Keeping Mum Doesn't Work